Brands are the overarching brand name of a product, such as Angry Orchard, Faygo, or Green Mountain. However, Brands can also be used in conjunction with Brand Families, which act as a step above Brands. For example, Boston Beer might be listed as a Brand Family, with Brands under Boston Beer including Samuel Adams, Angry Orchard, and Twisted Tea, and Products under those individual Brands consisting of the flavor of the beverage and its packaging.
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